To develop, coordinate and implement strategic and innovative marketing ventures driven by progressive market research, aimed at fostering a profitable and sustainable tourism industry, while seeking to provide rich visitor experiences far exceeding the internationally recognized minimum standards.
Under the St. Vincent and the Grenadines Tourism Authority ACT NO 39 OF 2007, the functions of the Authority are:
- to promote, assist and facilitate the efficient development of tourism;
- to design and implement suitable marketing strategies for the effective promotion of the tourism industry;
- to facilitate adequate and suitable air and sea passenger transport services to, from and within Saint Vincent and the Grenadines;
- to encourage the establishment of amenities and facilities necessary for the proper enjoyment of Saint Vincent and the Grenadines as a tourist destination;
- to carry out market intelligence in order to inform the needs of the tourism industry;
- to classify, rate and register tourism services and tourism establishments; and
- to do any other things that in accordance with the Act, would facilitate the proper discharge of its functions.
Contact Information for the SVGTA Head Office
St. Vincent and the Grenadines Tourism Authority
P.O. Box 834
2nd Floor, NIS Building
Upper Bay Street, Kingstown
St. Vincent and the Grenadines
Opening hours for the office of the St. Vincent & the Grenadines Tourism Authority is Monday to Friday 8:00 a.m.– 4:00 p.m. Atlantic Standard Time.
To advance the positioning of St. Vincent and the Grenadines as a diverse, globally competitive tourism destination through effective planning, development, management, marketing and sustainable use of the natural resources and heritage sites and attractions of the country.
To establish St. Vincent and the Grenadines as the authentic Caribbean destination where development is in harmony with the preservation of social values, the natural environment and the attainment of economic goals.
Objectives for 2009 and beyond
The objectives of the Ministry of Tourism are as follows:
- To intensify our Tourism public awareness programme, aimed specifically at improving the knowledge and understanding of citizens about the importance of the tourism industry to St. Vincent and the Grenadines.
- To continue the collaborative public/private sector approach to tourism development, management and marketing.
- To provide the enabling environment for a holistic integrated approach to tourism development.
- To continue the collaborative work with our Public Relations Companies with respect to stimulating and motivating the potential traveler in major source markets to visit St. Vincent and the Grenadines.
- To further develop the environment within which greater linkages are established between tourism and other sectors of the national economy.
- To create mechanisms that would ensure that all tourism development programmes and projects are sustainable.
- To create a quality tourism product in St. Vincent and the Grenadines by implementing a system for licensing and monitoring in the tourism/hospitality sectors.
- To develop a greater awareness and knowledge of St. Vincent and the Grenadines in select markets.
- To review the current data collection method with a view to implementing a system which provides accurate data, while implementing the use of Tourism Satellite Accounting in the analysis of such data, so as to ensure that planning and development in the sector is carried out in an efficient and sustainable manner.
- Implement and enhance programme with Total Vacations aimed at further developing the diving sector and other marine tourism activities.
- To expand the reach of human resource development opportunities to a wider cross section of persons whose work impact directly or indirectly on the tourism sector.
- To continue to assist in Community Tourism Development through linkages with Community Tourism Associations.
History of the Ministry of Tourism
A Ministry of Tourism existed in St. Vincent & the Grenadines since statehood in the 1960’s however this organization was not developed. 1978
: A division of tourism was established with few resources and employees. Due to insufficient international marketing of the destination, inadequate technology and finance to develop the tourism product; cruise ships visited St. Vincent & the Grenadines independently. The cruise ships had to dock at the Customs Wharf when there were no banana boats in the bay.1979
: St. Vincent & the Grenadines gained its independence from England. The new government and political system was totally democratic, and the Ministry of Tourism was joined to that of Home Affairs. Also during this period agriculture was the economy’s main industry.1990
: The Ministry of Tourism was relocated to the Financial Complex in Kingstown, which was newly constructed at this time. However, it was joined to the Ministry of Foreign Affairs. Although agriculture remained the main industry, more money was generated in the tourism sector to improve on development.2002
: Upon completion of the construction of the Cruise Ship Terminal in Kingstown, the Ministry of Tourism & Culture was housed in this new location to ensure the smooth running of the facility and to enhance promotion of the destination. A Tourism Information Bureau was also located at the Cruise Ship Terminal to handle enquires from visitors and cruise passengers. By this time tourism was recognized as the principal industry of St. Vincent & the Grenadines.2005
: Tourism was separated from that of Culture and became the Ministry of Tourism, Youth & Sports, which continued operations from the Cruise Ship Terminal. 2009
: For the first time tourism became an independent entity, with the name of Ministry of Tourism, and is presently housed at the modernly designed NIS Building in Kingstown; which is located less than five minutes away for the Cruise Ship Terminal.
The Ministry of Tourism, Sports and Culture is currently the principal entity responsible for the development of tourism in St. Vincent & the Grenadines. It is the umbrella body for the National Parks, Rivers and Beaches Authority and the St. Vincent & the Grenadines Tourism Authority (SVGTA).
Ministry of Tourism
P.O. Box 834
2nd Floor, NIS Building
Upper Bay Street, Kingstown
St. Vincent and the GrenadinesTelephone